Why Videos are Worth Having in Your Marketing Strategy | V3 Media

Videos are becoming increasingly important to marketing strategies as time goes on. We can no longer ignore how many people watch videos every single day (the total is 55% as of 2017). Yet, only 61% of business owners have introduced video to their marketing strategy since 2016.

We’ve already covered the subject on helping you decide whether or not video marketing is right for your business. (In case you missed it, you can still check out the post here.) What we haven’t really covered yet is why video marketing is such an important strategy to consider in the first place. Let’s go over the reasons together, shall we?

  1. Videos Help Make Money

Major conversions and sales can be made for your business by using videos. It’s been revealed that 64% of customers are more likely to purchase a product after watching a video about it online. When they’re optimized properly, videos can convince would-be customers to take action and follow through with their purchases.

  1. Videos Get Shared

To date, video on social media generates 1200% more shares compared to text and image-based posts. That is a massiveengagement statistic we can’t ignore! The content within these videos can be informative, funny, gut-wrenching, and tear-jerking depending on the intent of the creators. Many have even turned creating videos into a living (on YouTube specifically, these people are called YouTubers) because they love doing it so much! And the world is finally beginning to understand that it has a cultural impact on us all.

  1. They’re Visually Appealing

Sometimes reading text can help when you have to recreate a recipe, for example, or if you simply need some advice from others who are in the same position you are currently in. However, video can help people express themselves and reveal in real time how their viewers can achieve what they’re looking for.

Videos can both be recorded and then posted later or they can be live (i.e. live streams), meaning you can interact via chatrooms with the creators in real time. There’s a visual appeal to being able to communicate with someone in real time, even if it’s through video. As the saying goes, “Actions speak louder than words” and this definitely applies here.

  1. They Improve Your Online Presence

So long as they are optimized properly, a video can actually increase the likelihood of your company being discovered online. In fact, adding a video to your website can increase this chance of getting a front page Google result by 53 times. Again, though, that is only if your videos are properly optimized for SEO purposes.

  1. They Humanize Your Company

Social media relies heavily on storytelling now more than ever. Video can help tell your company’s story if you struggle to do so via text. That’s not to say text isn’t helpful—it still is, and in most cases, it always will be—but video can help humanize your company if it’s an especially tricky type to market, such as dentistry.

Using videos will also help to build your company brand’s culture and personality, making you and your staff seem more relatable and reachable. Authenticity and transparency are both ideal traits that customers really, reallylook for from businesses nowadays, especially on social media. Having a video marketing strategy for this reason will significantly build trust between you and your customers.

These are the biggest reasons to consider using video for your business. If you’re still not sure about video marketing, or you don’t even have a website that can support and play videos, why not get some further assistance from a professional? Give us a call at V3 Media for your website needs. If you’d rather discuss the idea of video marketing in person, why not try our one-on-one consultation service? Don’t worry, you won’t need to set up a video for that—we can come to you if it’s necessary!