Why Business Owners Should Consider Pantone’s Colour of the Year - V3 Media

With a new year comes new upgrades and improvements, whether it’s to your diet or lifestyle or the website you have for your business. You might have noticed something peculiar: the latest colour choice in redesigns for websites, i.e. a coral hue with a gold undertone. This is usually because of Pantone’s Colour of the Year for 2019, which is, in fact, Pantone 16-1546 Living Coral.

“Who is Pantone and why should I care?” you ask? Well, in several ways you should, because it’s a colour that will matter to web designers all over the world, including the one who oversees the font and colours used on your business’ current website. Here is what you need to know exactly about who Pantone is, why they are such a big deal in terms of web design, and what you as a business owner can take away from this latest information.

Who is Pantone?

Pantone is the major influence to the world especially in terms of graphic design, fashion, interior design, and art. They are a worldwide and world-renowned authority on the selection and provision of colour and its communication to the world between many industries. Pantone is also the biggest inspiration to any designer and professional when it comes to expressing creativity and exploring colour. That’s why some of the biggest brands in the world print with their own Pantone, and why it’s worth considering in the first place.

You can learn more about the company and their current and past colours of the year here.

Why is Living Coral the Colour of the Year for 2019?

Before we answer this question, we need to ask you one: what is the first thing you think of when you hear the word coral? You may think of actual coral itself, from the ocean: bright, colourful, vibrant, and unique.

From Pantone’s perspective, coral, or in this case living coral (16-1546) represents the need for authenticity and immersive experience in response to the onslaught of social media and digital technology increasingly embedded into our lives. It also represents the optimism and our growing interest in joyful pursuits, whether it is for socializing or lighthearted activities. Vibrant yet mellow, living coral embraces warmth and nourishment to provide comfort to us as our technological environments continually shift.

What does this even mean for my business?

Colours have a great deal to do with how your brand and, to a similar degree, your logo represent your company’s values and policies. If it’s been a while since you looked at your brand closely (say, 5 or even 10 years), it may be worth examining Pantone’s colour of the year to see if living coral really meshes well with your brand. If so, great, it’s time for an update to your site and brand and you should notify your web designer or the team who handles your site! (It may help if this site in question is built from scratch, so as to ensure the site’s structure supports the use of this colour; you may find there are some things that could be fixed in the meantime that you missed before as well!)

Should I update my colours and brand to match Pantone’s ideals?

Some brands for businesses don’t really gel well with living coral, while others are a match made in heaven. It all really depends on what kind of company you lead and how you best want it to be represented to your customers and even other companies in your industry. Following Pantone’s colour of the year could indicate that you are paying attention to the latest changes in technology and any other trends in your field (especially if it relates to design and art), making you an expert and thus worth considering as a trustworthy authority—which is what any business owner should want if they want their business to thrive for years to come!

However, in some other cases, changing the brand colour when it really doesn’t mesh with your values can make you look indecisive and all too eager to follow a trend without really understanding why it’s a trend in the first place. So if that’s the case, leave your brand colours as is unless your company’s values and mission—both of which are crucial to a solid brand—change or have changed in the past year or more.

It’s also not that good of an idea to redo the colours on your website without further consideration from a professional web designer. Remember, they’re the one who is spending the most time examining your site when applying colours or new fonts to the text. And just because a colour is trending does not mean your designer should have the power to change it on a whim; it’s your website and your business, after all!

If you need some more insight as to brands, colours, and even logos, we have a blog post about it. If you still need assistance with your brand or you want to update your website—or get a new one with Pantone’s colour of the year in mind—get the actual help you need by giving us a call. Web design is one of our company’s best features! If you’re still really not sure about this article or what we’ve discussed, feel free to talk to us via a one-on-one consultation. Websites are not the only thing we have an eye for—design and development are biggies too!