Don’t you hate it when you put in so much effort to creating a website and you only get a few visitors and no sales or click-throughs? If your website is beautifully designed and made but it’s not doing what you want it to do, it’s basically less of a website and more a pretty waste of virtual space.
There are a few reasons why this sort of thing happens. Either a redesign of the website is required (you can read about these signs here), or you’re not fulfilling the customers’ needs on your website. To find out, you need to look at a few things. Here’s what people really want when they visit a website.
The Most Frequently Visited Pages
While every website is different in its design and purpose, these pages are not only the most frequently visited, but also the most important to feature on a website:
- Home or front page (naturally)
- About page
- Contact us page
- Blog (yes, this page counts too!)
If none of these pages look good or tell the customer or visitor what they need to know, consider your website as good as useless.
Why these pages in particular? Lots of reasons.
(Psst…optimizing these pages helps, too. You can check out our previous blog post on how to do just that.)
Why They Visit a Website at All
Knowing what your customers are looking for is another aspect you need to consider. Usually their reasons to visit websites boils down to a few objectives:
- They’re looking for a new job
- They’re looking for information about your business
- They’re looking for a new product, but aren’t sure what exactly
- They need help with taking care of something, such as their pets or their own bodies
This is only a handful of objectives. We’re going to assume you already know what your customers want, so here’s what you should be providing them:
- Clear, consistent contact information
- Well-written content, or helpful product descriptions
- Images that don’t interfere with the loading time
- Calls to action
- Reviews that will validate your business’s success
Now as to what people consider to be importantabout a website, that’s something else worth examining. According to recent research, a whopping 76% of visitors said that the most important factor of a website’s design is that it makes it easy for those visiting to find what they want. This is a massive percentage compared to those who were looking for a beautiful appearance or a cutting-edge and interactive experience.
When Other Pages Matter
Other web pages may become the most frequently visited ones because of their quality. For example, if you write a long blog post that everyone can use and then post it to your website as well as on social media, it may generate more visits and interest to your website than other pages. That’s an example of a piece of your website that may matter to visitors depending on what they’re looking for.
Other pages’ success rates have nothing to do with how large your website is or how many images you stick on to the home page. Images are helpful, yes, but they can also be incredibly distracting. They can even interrupt a page’s loading time if the images are too massive; it takes time to load an image properly, and that’s precious time wasted for everyone—including your own site’s visitors.
The main thing to take away from all this is that in order for all of your site to be visited, not just the aforementioned important ones, it needs to be optimized and the content needs to be relevant to your visitors.
Why Other Marketing Strategies are Needed
With all this in mind, you may be wondering why we keep offering other services such as content marketing and social media marketing. Simply because the fact is, they do work, and these statistics about blogging back up that fact.
There are many reasons you may not be seeing results of these marketing strategies, such as:
- You don’t understand what needs to be done in order for it to be successful
- You place the budget into other strategies, such as advertising
- You place the task upon yourself, when really you don’t have time
We could go on about why. The point is, the other marketing strategies such as content works because people are looking for content. Why else would social media sites such as Pinterest and LinkedIn continue to flourish?
It helps that the websites getting so many visits are simply designed, easy to access, and are properly optimized for humans and not just search engines. Having these features on your site are far more important than making it look good.
It’s also why we strongly recommend building an entirely new website should you decide to sign up for one of our WordPress maintenance plans, rather than building upon the already existing one. All of that time and effort put into making a website look good means nothing if you don’t think about your customers first. Consider what they want from your website, and then let us handle the design part.
So, ready to get a website that’s not just beautifully designed but also a great experience? Get in touch with us! If you still need to think it over, do it at a one-on-one consultation where you can really look at what’s missing from your website—and how we can best help you.