Business cards are indeed an effective networking tool for your business, even in this day and age when computers and online activity are all the rage. However, one thing you don’t want is to hear someone ask, “What is this?” as they point to your name on the card!
Fonts matter in so many ways; there is significant meaning behind each type of font, and some types are harder to read than others. With so many choices available to us, how can we best decide which font to use? Hopefully we can help! Here are some print design tips from us regarding choosing the best sort of font for your business cards (we’ll talk about website fonts another time!).
Are some fonts more popular than others?
The answer is yes, and the reasons vary from one business owner to the next. The font a graphic designer may prefer to use can also fluctuate, and in rare cases even conflict with that of the business owner in terms of which font may look the best!
The short answer is, here’s a list of what many graphic designers and business owners alike consider to be the best fonts to date:
- Myriad pro
Naturally if you don’t like any of these fonts there are plenty of others to choose from. However, the best choice will depend on a lot of other variables too.
Questions to ask when choosing your font
It’s best that you address all of these in order to get the desired font you want:
- What kind of business do I run?
- Who is my target audience?
- Is this font too hard to read, even for me?
- Does this font match my brand’s statement and values?
- Can this font be used online, not just on my business cards?
- Should I use multiple fonts, or stick with just the one?
- Should I experiment, or stick with the classics?
- Would Serif fonts (which looks like this) or Sans Serif fonts (which looks like this) fit my business’s brand the best?
- What are my competitors using for their fonts?
Going by these questions, you can very easily scratch off the fonts you don’t want from your list of available options. It’s what comes next that’s the hard part.
How to choose your font
Now that you know what kind of questions to ask, here are some very basic things to keep in mind when you finally get down to choosing your font:
- Keep it simple. Any font you choose, whether for your business cards or maybe even your logo, should be clean and easy to read across multiple platforms, offline and online.
- Stick with two fonts for your business cards for now. If you really like the idea of combining fonts, stick with just two, preferably within your logo (that is, if there is any to start with). Going for tons of fonts on one little card will drive anybody crazy!
- Size matters. For business cards the sweet spot for sizes can be between 10pt-16pt depending on how much white space on the card is available. For more tips on what should go on your business card in the first place, you can refer to our previous blog post.
- Try to avoid using fonts that look similar to each other. Contrasting fonts can help your card stand out, as opposed to blending in with other designs.
- Make the information you want people to remember the most prominent. You could use bold typeface to achieve this effect on others, and use a lighter typeface to contrast.
- Showcase your personality.
These guidelines can help, but when it comes to designing your business card, there’s plenty of opportunity to get creative—just make sure it’s not so creative that people can’t read what the card says!
If you’re still not 100% sure what’s best or you know you’re not a graphic designer and you need some help, hire the experts to look after it all!
Is it time for an update?
If you can’t remember the last time you updated your business cards—or a lot of things related to your business’s printed materials and logo, for that matter—maybe it’s time you considered an update?
Websites are one of our best services, but we also offer print design if that’s what you need! If you want a reliable business that knows what it’s doing, give us a call at V3 Media.