When it comes to optimizing a website, some web pages seem to get less work done compared to the others. We’re not only talking about the blog posts (and if you don’t have those going on, why not? Get on with it already!). We’re also talking about certain pages you may not think even need to be optimized: the contact page, for one. The blog page where your posts are, another. Even your about page and the home page, the most important page on your website, can get left behind if you’re not considerate enough with applying SEO—and that is a huge problem.
If this sounds like your website, you’re in trouble. Your ranking not only very likely stinks, but also you’re missing out on so many more leads and even sales you could be making. Look at it this way: if no one can find you online, then you’re as good as dead. Sounds harsh, but it’s true.
With that in mind, let’s look at how to properly optimize all of your web pages, especially the most important—and tricky—ones on your website.
The Essentials You Will Need
Now that we’ve pressed on the importance of optimizing your website, this is what you will need to have (this applies to all web pages):
- A clear end goal. What do you want your visitors to do when they visit this particular web page? You need to know this before anything else. Only by figuring out this first step will you be able to move on to the others.
- Conducting keyword research is a must-do task for SEO. You may find that the keywords you’re trying to target are too highly competitive, or that there are some long-tail keywords that will benefit your website more. Pick out the best major keyword and then some synonyms (keywords related to the major one) and then proceed to the next big thing:
- Content, content, content. We’re not just talking about pure images either. We’re talking basic text, the digital handshake you give to visitors reaching your website, and it needs to be as unique and compelling as a real life handshake. Speaking of images:
- Pictures that work. We mean images that aren’t going to wreck the responsiveness of your website, whether on desktop or mobile. People are very visual, but don’t sacrifice the text content for images. Images that matter—for your products, for example—should have alt text and title text added to them as well.
- Title tags and meta description tags. These should always, always be added to your pages using the major keyword and synonyms we mentioned before. As with the content, make sure these tags are written for humans, not machines.
- A good site map. Leave this part to a professional if you’re not sure how to handle your site map. This should always be as easy to figure out as the rest of your website.
- Ease of access. Your menu should be easy to understand from a customer perspective, not just yours. Ditto with figuring out how to check out your items (if your website is ecommerce) or in contacting you.
- A search bar. No one genuinely wants to navigate an entire website in order to find exactly what they’re looking for. A visible search bar can help to encourage click-throughs for those visitors who already know what they want from your website.
- Links that work. Whether they’re internal or external, these links should work 24/7. Get any links that are broken or lead to 404 errors fixed pronto.
- A call to action. This should be applied to every web page to remind visitors that you’re available to answer any questions or comments they may have when they’re contacting you.
Speaking of contacting…let’s talk about a certain web page.
The Contact Us Page
For some reason this should be the easiest page to optimize because all of the content you need is on here. However, this seems to be neglected regardless of its importance. The contact information should be there as well as options for people to reach you: your phone number, your mailing address, your e-mail address, and yes, even a form to fill out should all be included on this page.
For the address, you need to apply it to Google Maps. If you have a secondary address for your business, add this address to your website—not to any of the other directories. Leave one primary address on Google; go for the one you get the most contacts from. This is to keep your NAP (name, address, and phone number) consistent without confusing your visitors or search engines. Keep your contact information consistent and trustworthy by applying it to your social media as well.
You could also treat your contact page like a mini About Us page by adding a small synopsis about your services or the types of products you sell, as well as an indication of your locations, before adding a call to action.
Yes, even the page where one can view all your blog posts on a single page should be optimized. Ensure that the most recently published posts are visible from the get-go, and give people the option to search for older content if they so desire. Categories and tags can help your visitors find out which post they’re looking for (read our post if you need help with this part). Some good category ideas could be “most popular” or “most recent” for example.
The About Page
For this page, all of the most vital information should be presented at the top of the page rather than forcing visitors to scroll down. A CTA should also be included to encourage a deeper connection between you, the owner, and them, the customer. This will also make your business seem more like it’s run by human beings.
The Home Page
This is so important that we’ve actually written a blog post about this already. Your home page should basically include crucial components such as a clear intent on what you want your visitors to do, easy access to the information they need, and so on. And as we’ve mentioned before, SEO is more than just a one-time-only task; it’s a process.
The bottom line is if your website needs SEO and you don’t have it, it’s time for a serious upgrade. Helping others with their websites and SEO is what we do best! Contact us at V3 Media. We’ll take care of the hard part while you focus on your business.