As many of us who have been in this industry for a long time know, Google is putting a lot of effort into making their searches react like a human thinks and less able to be manipulated by optimization techniques.

We’ve also been finding that Google is adding more and more factors that we can’t control such as user’s previous searches, time spent on certain pages from previous results, user’s geographic location, user’s social media contracts.   As this article suggests, the quality of your content is the best way to optimize your website.

Have a read at http://mz.cm/UbG2lV