A logo for any company is as important as their brand. It’s the first thing anyone will see whenever you hand out one of your business cards or when a visitor clicks the link on Google to reach your website. For anyone who’s starting out with a new business, creating the logo should come first on the to-do list in order to properly establish who you are to potential customers and what you can offer them.
If you’re struggling to come up with the perfect logo for your new business, or if you’re looking to improve your current one, you’re come to the right place. These are the essential elements needed when creating the perfect logo.
Some of the best logos I’ve seen are so simple to look at, yet they speak volumes about the brand and quality of products that business is selling. Think of the biggies: Apple, Chevrolet, McDonald’s, Facebook, Twitter – the thing that all of these companies have in common is a logo that is simple in design, yet is so recognizable that they’re engrained in the human mind whenever someone talks or reads about them. When it comes to designing a logo, simplicity is key.
2: Unique Representation
Like we said before, your logo will be a strong reflection of your company’s brand and what it represents to your customers. With that in mind, you need to come up with a logo that’s unique, clever, and stands out compared to that of your competition. On your business cards or website header, it should look sleek and sophisticated.
3: Color or Lack Thereof
This element depends on your budget as well as the creativity involved with developing the logo. If your business is more on the official/professional side, going for the black and white logo is a guaranteed classic. If you think you’ll benefit more from color, finding the right combination is sure to help. Every color has its own meaning, which is why selecting the right colors for your logo is important.
4: The Name
Having your company title as the official logo is a decent idea – ours is a good example, and so are names such as Coca-Cola and IBM for example. However, if the name is too long or too generic, then that can cause you problems in the long run. Longer names in logos makes it difficult to design both on printed and online materials such as the header in your website; it should be concise and short. You should most importantly bear in mind the type of font used for your logo; beware of too much white space and gimmicky fonts that divert attention from your logo rather than attract it.
A good company logo should not only fit your printed materials, but also look good on your products; Adidas, for example, works its backgrounds into its shoes, clothing, and social media, making it a relevant design that lasts throughout the years. Why? Because they incorporate the three bars motif in to all of their varied logos, consisting of different visuals but the same components. This element coincides with our point on simplicity; your logo should be simple as well as flexible, allowing people to view it without having to sit down and analyze it.
These aren’t all of the elements you need to create a decent logo, but they are essential if you want to get a new logo that’s just right. A logo is a very important part of your brand and you should always use a reputable professional to design it. If you are looking to create a new brand or simply refresh your existing brand, contact our team at V3 Media. Designing logos just is one of many specialties we offer!