How to Find Your Website’s Audience When You Target Everyone

How to Find Your Website’s Audience When You Target Everyone

Tell us if this sounds familiar: you own a clothing line specifically for jeans and denim clothing. You’re meeting with someone who’s going to help you out with your new website as the launch pad for your business, and then they ask this question:...
How to Get Testimonials for Your Website (Without Being a Jerk)

How to Get Testimonials for Your Website (Without Being a Jerk)

Today we’re going to talk about a more underrated page on business sites: the testimonials page. This vital website element can either be your best friend or your worst enemy depending on a few factors: 1) you’re a brand new business, and have zero...
How Much Content is Too Much for a New Business Website?

How Much Content is Too Much for a New Business Website?

Every new business website needs content in order to do the following: 1) inform the customers of what they are buying, 2) draw attention to the service or product being offered, and 3) convince customers that your business is the best choice for their needs so they...
How to Know Your Business Site’s SEO Needs an Update

How to Know Your Business Site’s SEO Needs an Update

We’re pretty much halfway into 2020 at this point, and so much has changed in terms of marketing and conducting business online. One thing that has persisted throughout the year so far however is search engine optimization (SEO). If you’re serious about...
How to Adapt Your Business’s Website to Major Changes

How to Adapt Your Business’s Website to Major Changes

Life doesn’t take any breathers when it comes to shifting gears and changing everything about the way we do things. It can be as huge as COVID-19 this year, or as small as removing a link or two from your website. Whatever the changes may be, massive ones such as...
Why You Need to Maintain Your Business’s Info Online

Why You Need to Maintain Your Business’s Info Online

Sometimes, your business needs to close up for the day. After all, everyone needs a break, and not everyone’s services are in top demand 24/7. How well do your customers know your business’s hours though? Do you have them posted on Google, Facebook, and (maybe) Yelp?...
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