You may have stumbled across this term every so often when it comes to websites and their development: “lead generation”. A lot of marketers talk about it as a means to an end, concrete results for any business that wants to see long-term profit and...
A new website can do so much for your company. It can increase your brand’s exposure and build awareness, grow your finances and clientele base, and above all else, help your customers communicate with you. You may be wondering though, “What should I put...
Did you know we’re all on a deadline now? That’s right, there is one in place for Canada. We’re talking about the deadline to adhere to Canada’s website accessibility laws. “Hold on,” you’re probably thinking, “What does...
Today we’re going to talk about a more underrated page on business sites: the testimonials page. This vital website element can either be your best friend or your worst enemy depending on a few factors: 1) you’re a brand new business, and have zero...