We understand that this article may prompt a “too soon’ reaction out of business owners, but read this in full before you click away.
The thing is, all of the most highly successful companies are and have already prepared their marketing strategies well in advance—even to next year and maybe even beyond that! Not every strategy is perfect, by all means, but at least the companies that planned them are on top of what needs to be done: promote their business, their brand, and their services/products.
September is actually not a bad month at all to prepare for things like the holiday season, because around this time a lot of things related to Christmas, Hanukkah, and New Year’s Eve for example are on sale right now. So let’s think like a smart shopper would for a minute. Here are some winter content marketing tips for your company.
- Let it snow…with warm wintry thoughts
A lot of people tend to associate winter with quite negative concepts. The snow is too cold and prevents people from going to work; people’s joints get stiff in the cold; the sun sets early this time of the year.
Why not go against the grain and celebrate the positive sides winter has to offer? After all, it’s cold, but at least it’s not boiling hot like in summer. Snow is also a good reason to offer tips on your blog relating to your business (for example, if you’re a doctor’s office, suggest tips on preventing winter colds or the flu, or how to prevent catching pneumonia, or what to do when you’re stuck inside but need to stay active…things like that).
Whatever and whenever you decide to share and promote in terms of winter content, always share it via your website and make it accessible to several channels, not just the one.
- There’s more than just the big holidays
Yes, there is no doubt that Christmas and New Year’s Eve are a few of the biggest holidays for every business owner to promote themselves. Did you know though that there are tons more that you could potentially celebrate?
Stand out from the crowd by aligning your brand, your website, and your winter content marketing campaigns with several other holidays during winter. Try celebrating some events on social media that also align with your brand, such as:
- Hanukkah
- Kwanzaa
- New Year’s Day
- First Day of Winter (Winter Solstice)
- International Mountain Day
- International Day of Persons with Disabilities
- Cyber Monday
- World Kindness Day
- End of Daylight Savings Time (depending on where you live)
- Science Fiction Day
- Get to Know Your Customers Day
- Groundhog Day
- Chinese New Year
- Singles Awareness Day
- Many, many more
Ideally you could use your website to promote these holidays also, by featuring content and designs that promote deals and discounts from your business for a limited time. This tip also gels in nicely with our third and final tip for today:
- ’Tis the season of giveaways
The thing about the holiday season is that there is plenty of opportunity for your business to shine. Giveaways are popular during that time of the year, whether it’s online or offline. Most people in winter are cooped up in their homes with little to do, other than going to work. They’ll be passing the time on their phone or the computer. Odds are high that these same people would be more than happy to participate in any wintry content that involves giveaways.
Ask your loyal followers online to repost the giveaway you’re hosting on Instagram and Facebook, tagging a friend or two below each post. If you’ve got old stock to clear out from the last season and you’re willing to part with it freely, then this is a great way to build brand awareness and conversions regarding your business via online.
It never hurts to be prepared for your next online marketing campaign, and we hope this tips help. Do you need assistance with creating great content for your website? How about getting a website built if it’s been a while? After all, no successful campaign can be done without a fast, secure, and well-designed website in the first place. Give us a call if you think it’s time to make that magic happen.