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While you may save yourself a little bit of money doing your own SEO at first, you may be costing yourself a small fortune in potential business and top desired traffic in the long run.
Some might believe or lead you to believe that if you put a website online, people will show up and your business will grow. That's like putting in a phone line and waiting for it to ring - it's just not going to happen.
Others might convince you that if you submit your website to all of the search engines, users will find you and visit your website in droves. That's like leaving a pile of flyers at all the bus stops in your area. Someone might pick on up but it's not effective marketing by any means. It's worth taking a moment to read about the kind of damage that a bad SEO job can do to your website.
It's easy for SEO companies to say "pick 4 or 5 phrases you want for the search engines". While this has become general practice amongst many companies, it is one of the worst marketing values (we consider it amateur SEO), and can cost you potential business.
Sometimes knowing your own business and industry so well can become a detriment. Businesses become accustomed to using specific industry terms daily, and it becomes second nature and expected that these will be your same desired ranking targets. However, the layman or general user may not know the exact words or phrasing you use day-to-day. Most often they'll search using more basic or casual words, hoping to somehow find what they're looking for.
If you only target specific industry terms, you can easily be missing 70-80% of your potential customers who aren't using your workplace terminology.
When V3 examines your site for optimization, we analyze your customer and industry searches for a much wider and stronger search marketing. We'll gladly claim valuable rankings your competitors have completely missed. They may be satisfied with just a couple of rankings, but we prefer to target hundreds of search combinations whenever possible.
We want you to get more business.
There are a number of SEO specialty fields (organic rankings, backlinking, social media, viral marketing, ecommerce, PPC pay per click campaigns) – each requires separate highly specialized skill sets. V3 can help you determine which optimization technique and marketing approach will provide you the best ROI for your target market.
Many companies will claim they offer all-in-one expertise stating they cover all the SEO methods: there is a good chance they could be generalists (offering basic skills in each) rather than specialists in their particular SEM & SEO marketing methods.
V3 is very discerning and selective in our choice of optimization experts. We use strictly specialists who are masters in their specific category of SEO techniques, and have proven their skills with real results.
We also examine the conversion and marketing strength of every site. Getting visitors to a site is easy, but there's no point in directing people to your site if they're just going to leave right away!
For organic rankings (the free search engine listings you see using ordinary searches), we optimize every individual page based on its content strength, wider search target range, geotargeting proficiency, and higher prequalified customer targeting.
V3 employs a zero tolerance policy for any unethical Black Hat optimization!
When optimizing websites, we do not use any SE tricks or Black Hat SEO techniques for short term gain. Companies which employ such illicit tactics place their clients under very serious risk -- your site is in jeopardy of getting penalized by the search engines, and even possibly blacklisted entirely. Ranking banishments can take years to undo.
Our experts are restricted to use only ethical, White Hat search engine friendly search engine optimization and marketing methods.